A SoHo urban loft space designed by interior designer Jennifer Wagner Schmidt, in collaboration with six ELEVATE Design Collective brand designers, showcased custom products from Delta Faucet Co., Formica Corp., Hunter Fan, JELD-WEN, KitchenAid and Schlage – each showcasing the new signature ELEVATE Pantone color: Single Malt (below).
Aiming for a modern, stylish color, the brands’ lead designers worked collaboratively to create a rich yet sophisticated neutral hue. Blurring the line between natural and man-made, Single Malt is warm and rustic, evoking the essence of whiskey, cigars, leather and coffee.
Within a record amount of time during New York Design Week, one apartment walk-up was redesigned to incorporate statement pieces with the Pantone-created color, Single Malt (below). Color accents were applied to a unique selection of products from ceiling fans to kitchen appliances outfitting the ELEVATE urban loft space.
The ELEVATE Design Collective is a first-of-its-kind alliance of six industry-leading brands that have come together to bring home accents to the forefront to help inspire and guide home remodeling and renovations. The six brand designers met at Pantone headquarters to explore common ground and formulate a custom color for their product collections unveiled during New York’s Design Week.
Loft Designers’ Inspirations
Jennifer Wagner Schmidt, owner of JWS Interiors, designed the ELEVATE loft and worked the opposite way in which she is familiar by incorporating the colors and materials first and design aesthetic second. This would be a challenge for any designer, but she drew inspiration from Scandinavian designs with clean whites, sharp blacks and a mix of modern and organic lines, textures and materials.
“My vision for the loft was to use the accent pieces as the starting point and really allow that to drive the color story while keeping the overall aesthetic chic, timeless and luxurious,” she added.
Schmidt collaborated with interior designers Mary Jo Peterson of Mary Jo Peterson Inc., who ensured the overall aesthetic translated into a supremely functional kitchen. Peterson said one challenge as the project manager was that the quick turnaround required her to be very hands on and dedicate more than the average hours normally required.
Scott Dannenfelser, senior design manager with Formica, discussed how his inspiration came from his walks in the New York city streets gathering color schemes from retail store window displays, coffee houses, rustic buildings, cobblestone streets and neighborhood pubs.
“Currently our world has a lot of chaos in it,” he explained, “ so we wanted to offset this with the warmth and comfort of a reassuring natural shade.”
A Look Inside the Loft
The open-concept kitchen featured a dramatic focal point with striking countertops made of large-scale 180fx by Formica Group laminate in a custom Bourbon Trail marble design. KitchenAid appliances, including the 36-in. Multi-Door Freestanding Refrigerator; Single Wall Oven with Even-Heat True Convection; and 44 dBA dishwasher – all in black stainless – further emphasize the clean lines of Scandinavian design. The designers chose Maxton and Cornell Maple cabinets from KraftMaid; Italian Alps ceramic wall tile from Daltile; and the Delta Trinsic Pro faucet in the Venetian Steel finish (below).
The designers agreed it was originally challenging to determine how to tie in the color throughout the apartment, but ultimately the warmth and versatility of the tone balanced with the cool “Scandi” feel. These “Scandi” statements were found everywhere from the steel cages of the beautifully crafted Ronan ceiling fans to the Schlage door hardware – the Northbrook Lever with colored trim accenting the sides of the hardware in upland rose and matte black.
The recently launched JELD-WEN MODA Door Collection of contemporary wood doors with simple minimalistic design offered the accent color ever so subtly on the sides of the barn pantry doors. In the bathroom, Schlage’s decorative Northbrook Lever once again accented the doors, and the Delta Ara Collection introduced a contemporary bathroom design with angular silhouettes found in the faucet and showerheads.
To learn more about the ELEVATE Design Collective, the urban loft and the participating brands, visit ELEVATE Design Collective: http://www.elevatedesigncollective.com/index.html.
– By Helene Taylor, KBB contributing writer