K+BB Collective | The Designers' Corner

Archive for Kitchen Design

Sep 12 2014

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The Package Deal – Not to Be Overlooked!

When contemplating all of the possibilities available to you for structuring the pricing for your design services, I recommend you consider an option very often overlooked, or simply dismissed entirely – the package deal.

If you’re among the designers I speak to who question this approach because you think it in some way devalues your services or hurts the overall industry, I urge you to explore this pricing strategy a bit further with me.

Now while you can’t build an entire design practice on this particular pricing model, it is another tool in your arsenal for expanding your business by accommodating a particular niche of clientele that you might not otherwise have a plan for doing so.

For example, you could run a “New Nest” package deal for the kid’s room of a young couple, or you could create a package deal for a half-day of retail shopping, consisting of a two-hour consultation and  two hours of shopping, after which you provide the client with all of the information necessary to make the purchases themselves.

These are both examples of ways you can use package deals to appeal to specific types of customers, from new families to the DIY crowd, based on what they need and what they can afford.

If you’re still concerned that offering package deals might turn off more affluent potential clients, just realize that even some of the wealthiest Americans still shop at Walmart. The fact is, regardless of their station in life, people rarely turn their nose up at a good deal.

For more, visit: www.dmcnyc.com.

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Sep 04 2014

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Is Houzz Helping or Hurting?

Image by cooldesign, FreeDigitalPhotos.net

Image by cooldesign, FreeDigitalPhotos.net

K+BB recently asked our Designers Network LinkedIn group: What are some challenges you are dealing with as kitchen and bath professionals? Some of the responses were expected and others were a surprise. Read on and see if you feel the same way, and feel free to comment here or in our LinkedIn group.

Rex G. Hirst, CKD Au, Interior Designer at Let’s Talk Kitchens & Interiors

While I am in Australia, I think our challenge here is a universal one – to find reliable, ethical, creative, commercially savvy design/sales staff who put the client and their needs, wants, etc., ahead of their desire to simply make a pile of money. While we all work for a living, it seems to me that most people just focus on the “what’s in it for me?” While understandable, it’s never going to make you really successful, as your client’s will sense that they are just a paycheck for you, not an opportunity to do something special.

Too many people forget that making money is the result of success, so if you just focus on getting it perfect, the money will always take care of itself. It should be the result of your success, not the reason for working. Every great salesperson I have ever known has been driven by passion, not money. The funny thing is, these people also make the most money.

John Meade, Kitchen and Bath Manager at H. N. Hinckley & Sons, Inc.

My biggest challenge is keeping up the workload. With the economy doing better I have more customers, and they want kitchens that are more custom than ever, which requires more hours. This includes changing dimensions of cabinet boxes and face frames and even modifying door styles. Most of these clients are regular customers, so I have to keep up with their needs. We are not busy enough to hire another designer yet, so I am in that in-between stage with the pressure. It’s not a bad challenge and much better than the alternative – I’ll keep pushing to the next stage.

Houzz and TV Influence

Karen Hockley, CKD, CBD, Kitchen Designer

Having been a sales rep for a cabinet company for seven years and just re-entering the design world has been eye opening. One of the biggest challenges I am seeing seems to be the customer’s budget versus their wants and desires. In the last 10 years, I have seen a change in customers’ wants, which may be a reflection of consumers visiting Houzz and watching HGTV. Technology and innovation is moving so fast.

Ten years ago customers were focused on purchasing quality cabinetry and a great kitchen. What I am seeing now is everyone wants granite or quartz countertops and the latest appliances, and the quality of the cabinetry they purchase is not their primary focus. I wish there were more websites with real kitchens along with budgets for the job. This would go a long way toward helping consumers set realistic goals, expectations and budgets for their projects. It is always a rewarding experience making customers’ dreams come true, even on a limited budget. I believe this and passion for design fuels myself and many designers in the industry.

Cathy Osborne, Designer at Auer Kitchens

Houzz and “Property Brothers” can cause another problem – a sort of “wave the magic wand” syndrome. I have many customers who do have the square footage and the budgets to do those grand rooms you see; they know there will be enough storage and countertop space – with 600 square feet, how can you not? But they think you can skip the design phase and leap directly to a pretty picture of something that looks “just like this Houzz shot”…“except sort of like that one.”

To adapt the look to their space and have something to render and price, one must have a plan. How many islands? How many sinks? Coffered ceiling? Design consultations with certain clients can be frustrating because they get bored with the academics. You never see that step on TV where the fully designed 3-D kitchen springs forth from the space, and it is instantly perfect. Clients are seeking that “big reveal” moment and are disappointed that getting their dream kitchen requires time, hard work and not much drama.

Lai Fung, Project Development Consultant/Designer at Paris Kitchens

HOUZZ and TV renovations shows – kitchens are getting more and more custom and detailed. I’ve been in the kitchen industry for nearly 20 years, and homeowners’ expectations are higher than ever.

Debbi Washburn, Kitchen/Bath Designer

Early on Houzz you saw real, everyday homes and projects – ranches, split levels, capes, etc., great before and after photos of 70s kitchens with avocado green appliances and dark cabinets with vinyl floors, which were turned into beautiful little kitchens. Now when you do searches, most of what you see are these grand kitchens with 10-ft. ceilings. While it is great to see those for design ideas, it would be nice to have a search option for smaller kitchens – spaces that fit that tighter budget many people are working with.

I use Houzz quite frequently with my customers; it helps them express what they are drawn to. Most of the time they don’t even know that the doors are inset/custom or that the counter is some expensive marble or exotic granite, they just like the look and how it makes them feel. Then we look at it together and pull apart the photos to find out WHY they like it. By already knowing their budgets and the scope of the brands I carry, I can discuss with them cost issues and help them find alternatives. My customers often have gone to a big box store first, so not only do I have to get down to that pricing, I still need to show them their dream kitchen so they don’t have to settle.

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Aug 07 2014

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Designing an Attractive Weekday-Only Kitchen on a Budget

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Designer Jane Cunningham’s client, Peggy, and her husband had to sell their home in Las Vegas and move to Colorado to care for her ailing mother. When Peggy was recently asked to return to Vegas for a great work opportunity, she needed to buy a small place so she could travel back and forth.

“She needed a small house she could call home during the week and that she could decorate to her taste without other family influence,” said Cunningham, ASID, and CEO and principal designer for Room Resolutions.

Cunningham chose the cabinet and tile selections based on the colors Peggy was wearing when they met to choose colors – black and teal. Her new kitchen features pullout shelving, a Solistone Folia glass tile backsplash in juniper and flowing granite countertops. She chose a black gloss-painted, foil-raised panel door style called Regency by Lamination Technology Industry, along with GE Stainless Steel appliances and Hafele brushed nickel hardware.

All of these elements give way to what Cunningham calls an “I belong here feeling for a work-week oasis with potential for the beginnings of a retirement home.”

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Budget and Challenges

According to Cunningham, the budget was fairly small considering she needed to gut the space and relocate the pantry to a more functional location. She was also concerned with budget because she knew she wouldn’t be cooking much for herself during the week.

“It is also very challenging to find modern or contemporary tile while working in a small budget,” said Cunningham. “Peggy was truly set on having glass tiles in a modern teal color for a backsplash, and I really didn’t want to disappoint.

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They had to keep the existing footprint because the flooring had been replaced previously, and there were few tiles to use as replacements.

“Note to homeowners: Never do flooring renovation if you have an inkling that you’ll be doing more remodeling,” said Cunningham.

Peggy was in and out during the process of the remodel because of her work arrangement and flying home each weekend, but Cunningham said she actually made it quite easy and was very accommodating.

“It was fun to watch her make her design decisions based just on her wants, which appeared to be something she hadn’t been able to do in the past,” she added. “We all need that moment of self expression with no other opinions in the mix. She actually leaned on me – as it should be – to add reassurance that her selections would come together.”

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Jul 31 2014

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Slimming Down

It’s not just the millennials that are facing kitchens of tiny proportions. Between the struggling economy and the prominent baby boomer population, more and more homeowners are looking at downsizing.

At a press event with General Electric last week, I got to see the newest prototypes in micro-kitchen concepts and what might be next for city apartments and small homes. GE’s six ft., linear piece did not seem at first any more than ordinary until I learned all that was in it.

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Within a standard countertop height and depth and a standard module of 24 inches wide, the concept contains a full kitchen suite. On the left hand side, an induction cooktop sits atop a microwave and an oven, which are hidden behind a walnut cabinet front. The centerpiece, topped with additional counterspace, holds the refrigeration module. The third module on the far right is the cleaning module, complete with a sink, disposer and dishwasher.

Everything could just be crammed in this tiny space, but consumers want to integrate technology and retain the luxury of a full size kitchen. Even if they are downsizing, they are not willing to give up those modern touches they’ve come to love. GE’s micro-kitchen prototype therefore has ventilation integrated into the backsplash, as well as a task light and cutting board on top of the kitchen sink. The touch screen technology on the oven, refrigerator and dishwasher give the user multiple options and increase space with the lack of knobs and buttons.

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What’s next for the micro-kitchen? GE and its FirsBuild online community are exploring ways to customize these concepts and offer different options for whatever the situation. Current ideas include an overhead cabinet as well as the standard countertop height piece, and a kitchen that hides a laundry system too. As available households shrink and people move towards the cities and downsize, micro-kitchens are truly the kitchens of the future. Start thinking small.

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