This picture is from a Next125 advertisement. I believe it is supposed to convey the belief that design should be in harmony with nature. I don’t get it.
The leaves on the floor really bother me and I certainly don’t get the inclusion of goats. The one on top of the countertop is cute but that can’t be very sanitary. So far the untidiness of the picture has made me forget about the contemporary cabinets.
What do you think? What if the goat on the countertop was a bunny rabbit and the floors were a beautiful parquet? Would that do a better job of explaining their Philosophy?
I’ve seen many companies showcase a piece of contemporary furniture in a historic building and it’s generally an effective advertising scheme. If they want to tie these cabinets and their materials to nature, why not place the vignette in a field? A sunny field with green grass and wild flowers would be better than the gloomy interior above that makes me think of a foreclosed home.
This entry was posted on Wednesday, February 16th, 2011 at 6:00 AM and is filed under Inspiration, Kitchen Design, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.