KBB Collective | The Designers' Corner

Archive for September, 2017

Sep 19 2017

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Use Your Bio to Promote the Star You Are

Image courtesy of rakratchada torsap at FreeDigitalPhotos.net

It has never been easier to get the kitchen and bath services and products you sell elsewhere. Competition is intense. Search for “kitchen and bath professionals Denver” on Google, for example, and you come up with more than 2.8 million listings in a nanosecond.

But there’s one thing that prospective clients can’t get elsewhere: YOU. That’s why it’s absolutely, positively critical these days for you to sell yourself, as well as your services.

There’s no better vehicle for you to make that personal sale than through your bio on your website, your Houzz site and in social media. That bio is your most important online and print personal marketing tool; the vehicle you can use to explain all that you do, all that you’ve done and all that you can do – and how well.

Problem is, most K&B industry bios undersell the professionals they’re supposed to promote. They’re often vague and wordy and, in many cases, are more of a hindrance than a help. A poorly written bio can block you rather than boost you – and disqualify rather than qualify you for the kind of projects and clients you want and need.

You can’t advance to the next level in your kitchen and bath career with a personal profile that fails to distinguish and differentiate you: you can’t get good clients with a bad bio.

What does it take to create a profile that spells out your special-ness, establishes your expertise and communicates your credibility? To craft a killer bio, include your:

+ “Only” phrase (____ is the area’s only kitchen designer who…)
+ Experience
+ Skills, specialties, capabilities
+ Awards and honors
+ Client profile (who you serve and how)
+ Accomplishments
+ Unique services and products
+ Publication history (where/how you’ve been published)
+ Resources (vendors, contractors, etc.)
+ Affiliations
+ Educational background
+ Other qualifications

Use your bio to explain who you work with, and how. Include the benefits you offer and how you help clients overcome their most formidable design challenges. Point out how you help them save time, money and stress and make it possible for them to enhance the value and the resale value of their living space.

And don’t forget to talk about your team in your promotional profile. Point out how you work with some of the area’s foremost contractors and that you have access to a national (and international?) network of vendors and suppliers.

When you create and promote an effective bio, you ensure that the people you need to know…know you. Your bio is your very best way in these highly competitive times to blow your horn and toot your flute.

Fred Berns is a design industry coach and copy writer – http://interiordesignbusiness.net

Sep 14 2017

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Designing to Raise Awareness

We all know someone who has been affected by cancer or have even suffered the diagnosis ourselves. The stories of survivors coming back and turning their experience into good always touch us. One designer, Iris Danker, turned her struggle into a showhouse.

Danker is a 20-year breast cancer survivor and has made it her mission to raise funds for breast cancer research and support women who need help fighting the disease. In 2008, she started Holiday House, the first designer show house held in New York to benefit a breast cancer organization.

In her book, Holiday House: Ten Years of Decorating for a Cure, Danker celebrates design in the show house over the years. A portion of the proceeds from the book, which will be released in November, will be donated to the Breast Cancer Research Foundation.

                 Previous Holiday House Dining Room by Amy Lau

KBB: How has your battle with cancer affected your passion and designs for the Holiday House?
Danker: Holiday House has allowed me to combine my two passions: interior design and fundraising for breast cancer research. After my diagnosis with breast cancer, I realized there were no high-profile events in the interior design industry benefiting women’s issues, and I wanted to change that. Through this event I have been able to live out my dream of helping other women survive this terrible disease, while producing spectacular show houses for all to enjoy. As I often say, “Every day is a holiday after you survive cancer.” I always ask the designers to choose a theme or holiday for their room that is significant to them and will express what a gift life truly is.

KBB: What are some of your favorite designs in the Holiday House, from this year or past years?
Danker: It’s very hard for me to pick favorites because there have been so many wonderful rooms over the last 10 years. That’s why it was so important for me to create the Holiday House book. It’s the perfect way to share the beautiful designs created by the industry’s top designers.

KBB: What would you consider to be your design style?
Danker: I like to use a modern yet classic approach when designing a space. My stylistic goal is to blend sophistication and comfort. I prefer to use contemporary color palettes, rich textures and refined pieces to create a comfortable and elegant space.

KBB: What are you most proud of when it comes to your new book?
Danker: It has always been on my bucket list to publish a book, and now I can finally check that off the list! Producing this book has been like a dream come true. Since the inception of Holiday House, we have hosted 12 show houses both in New York City and the Hamptons, and this book has given me a way to document the designers’ incredible work in honor of our 10th year.

The book features 75 designers and more than 200 gorgeous illustrations of their work. I can’t thank Suzy Slesin and her team at Pointed Leaf Press enough for their hard work and creativity in designing this book. As I flip through the pages of the last decade, I am most proud to see how far I’ve come with Holiday House. No idea is too big or small. It is amazing to see my dream become a reality!

Sep 11 2017

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Journeying into the Future

This past weekend I went down to San Diego to check out our newest sister show: CEDIA 2017. This show focused on smart tech and in particular, the smart home. Having just bought my first home recently, I was excited to see what the market had to offer now and what is coming next. There will be much more in products and trends in a news feature next week, but meanwhile here were some highlights I picked up on.

Multi-Tasking Decor. We are all about multi-tasking at home today, so it shouldn’t have surprised me to see a TV that turns into an art piece or a mirror, like this one from Electric Mirror. According to the exhibitor, no one wants just an ugly black box anymore when you can have a piece of art.

                                        Electric Mirror TV

Bigger, Better Entertainment. If the plethora of extremely high-definition, well-made speakers at the show is any indicator, consumers are all for an in-house entertainment experience. On top of that, not seeing the elements that create that experience makes it all the more luxurious to the homeowner. I saw this at Stealth Acoustics, which can simply hide the speaker behind a specially constructed ceiling panel.
                            Invisible Speakers from Stealth Acoustics

Virtual Reality. In a session I attended on misconceptions about the smart home, I learned that virtual reality (VR) might be going in a different direction than into the home. While it might work well for video games, it is unlikely to make much of an impact on daily life in the home. However, it will continue to evolve into a very efficient tool for designers and sales teams, as I saw myself at Modus VR. The demo showed how easy it would be to create a design inside VR itself, instead of having to set up the design separately and then create the VR scene in a different program. This would save designers a lot of time, and it would allow clients to have a bigger part in the design process.

                              Virtual Reality glasses (on me)

If you attended CEDIA as well, let us know your thoughts on Facebook or Twitter @KBBconnect.

Sep 04 2017

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When in Amsterdam

As you have seen from our most recent news feature, I spent this past week in Berlin learning about the new Miele appliance. Instead of flying straight home afterward, I took advantage of the long weekend and the location, and I visited an old friend who lives in Amsterdam.

She and her Dutch roommate live just across the street from the Dappermarkt, an open-air market, and in biking distance (because everyone bicycles there) from the city center. As great as the location was though, the greatest part of that flat was the kitchen.

If you’ve ever stayed in a European flat, the typical kitchens are mainly small and lack character or efficiency. Often even the cabinet fronts are missing – people take them when they move – and there is rarely anything other than an oven, a little countertop space, a stove and refrigerator (at least in my experience).

Her roommate Hanna explained to me that a Dutch chef, who now has a restaurant in the city center, previously owned this kitchen. He told her when she bought the place that he actually loved the galley-sized kitchen in this flat and thought he could make it work for gourmet cooking.

The countertops are stainless steel and pair with sturdy white cabinetry and modern, streamlined hardware. There is an integrated dishwasher and refrigerator, as well as a pantry pullout. The five-burner gas oven and hood are both made by Bosch. Finally, the layout is simple and makes sense, with the refrigerator closest to the dining room and the sink near the stove. To top it all off, the kitchen is mostly lit by a large window that looks out into a small garden lined with lemon trees.

After an exhausting (and rather adrenaline-filled) day of bicycling through Amsterdam traffic, I humbly asked if I could cook us dinner in the kitchen. Thankfully they were more than happy to oblige, and the combination of the nearby market and the lovely kitchen made for a great dinner with friends.