KBB Collective | The Designers' Corner

Oct 20 2010

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7 Tips to Skyrocket Your Business Success

What’s holding you back from incredible success in your design firm? Would you like to know how to step up to the next level?

What is success to you? You don’t have to meet other people’s expectations. What matters is your own personal vision.

1. Design your business with the end in mind from the very beginning. It’s just like building a house. You need plans and a solid foundation before applying shortcuts. I’m assuming you have a great idea, great products and you understand the principles of business success online. You can’t take it to the stratosphere without lots of little details working well together.

2. Become an expert at what drives your business. That includes sales, marketing and copywriting. If you just have these three skills with a great product or idea and you hire someone else in house or outsource everything else, you can be a great success in almost any economy. Focus on the drivers for at least 2-4 hours a day and watch what happens even in a down economy. Become a celebrity expert in your market.

3. Survey your market. Find out what they really want and what they’re willing to pay for it before you create it. Why spend your hard-earned money developing products or services that might not sell. You’ll save valuable time and be seen as a marketing genius in your niche.

4. Build your expertise in the core product or service you’re offering. Invest in yourself and your business. Become a fanatic for learning faster and better about what drives your business and about what your clients and customers care about more than anything. Appeal to the emotions of your clients instead of marketing with a shopping list of services you provide.

5. Ignite your passion. If you’re not passionate about what you’re doing, find something else to do. It is called work for a reason, but if you passionately enjoy what you do, it seems easy and effortless in spite of the hours of work.

6. Outsource or delegate your weaknesses. Quit trying to do everything. Stop doing things that you don’t do well and focus on what makes you and your business unique and build on those strengths. If you’re not good at doing something or you don’t like to do it, why spend time trying to improve what doesn’t make you happy?

7. Joint venture. This is the rocket fuel for your business. If you are good at networking, take your end plan and think about who you could partner with to get in front of people who have access to your ideal client. Figure out what you can offer them first, and then do that. Give and build a relationship on trust and mutual benefit. When the time is right, you will know when to suggest a joint venture that could benefit both of you. When you do this, you can double or triple your business in no time.

Join a mastermind group. Push each other and really commit to bringing your gifts to your group. Choose carefully. The people you associate with determine your success.

I am a huge believer in getting the right education from the very best people you can find to teach you what you need to know to be successful. Why learn the hard way? Go to people who are at the top of their game and pay the price of learning from them. You’ll only cry once.

—Gail Doby, ASID, is co-founder and Chief Vision Officer of Design Success University. She is an Interior Design Business Shortcut and Success Coach to thousands of interior designers globally and is also a Social Media Strategist.

This entry was posted on Wednesday, October 20th, 2010 at 9:54 AM and is filed under Business, Inspiration. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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