One of my favorite tools is LinkedIn because it allows you to develop relationships within your community. This one social media tool can also provide valuable insights about your prospective client’s background.
Who is on Linkedin? 238 million users in 200 countries. Even though it may seem that LinkedIn is too broad for your marketing purposes, it isn’t. You can target people very specifically by keywords, titles, cities, etc.
It is a great place to be active because the affluent clients you want to reach are on this site and they want to link with other professionals like them? Be sure to connect with K+BB Designer’s Network and Design Success University. Both groups are great places to get advice and suggestions about challenges with your business, and you can get the inside scoop on key influencers in your metro area.
Who does that include?
- • Movers and shakers like top executives with corporations in your area
- • Realtors – these are the people that facilitate the buying and selling of properties in your area. If your firm focuses on commercial design, then you will want to connect with the commercial brokers and agents.
- • Financial planners – they work with affluent people
- • Estate attorneys – ditto
- • Local politicians – they know everyone
- • Local or regional media – writers, editors, etc.
- • Service providers that deal with affluent clients like personal trainers, stylists (hair and clothes), boutique shop owners, personal shoppers, personal assistants, personal chefs
Here are a few ways you can start building a strong networking alliance:
- Create your own group of people that work with or could benefit from having a connection with you – you’ll be seen as a leader in your area.
- Reach out and make individual connections with a target list of people you want to know.
Remember, the information you can get before you have a meeting with a prospect could be invaluable. You’ll find out whom they know, and that alone will help you build a spider web of connections.
You can also build a corporate page for your kitchen and bath firm on LinkedIn, and you can pay for targeted traffic to that page. It costs about $2 per click, and you can specifically target your ideal clients.
Gail Doby, ASID, is the CO-Founder and Chief Vision officer of Design Success University – your shortcut to a more profitable interior design business. Be sure to download your complimentary copy of the 2013 Interior Design Fee & Salary Survey eBook. ($179 Value).