The 2017 Pantone Color of the Year, Greenery, was inspired by a world seeking natural experiences, calmness and a hopeful attitude. Airbnb caught onto this idea and partnered with Pantone to build the ‘Outside In’ house – a home in London that brings the color Greenery to life.
This home has a floor plan far different than the typical walk-up. It includes a woodland reception, an indoor greenhouse that doubles as a dining room, a garden bedroom with mown lawn, topiaries and soporific plants, a tented nook for children to sleep in and an herb garden in the kitchen. Guests staying in the home will hear the sounds of nature throughout and can forage from the walls (literally) for vegetables and herbs. Other activities include drinking tea with leaves picked from a hydroponics installation and choosing plants to make terrarium vases.
As guests enter, they will be greeted by the house “groundskeeper” with green juice made locally and color-matched to Greenery. They can also rest assured that the house is of course environmentally green too; all materials will be recycled where possible, and spare plants will be donated to community gardens.
“As Greenery is a warm and zesty yellow-green shade that speaks to our desire to disconnect, replenish and energize, it seemed a natural extension for us to partner with Airbnb for the very first time to bring the Pantone Color of the Year 2017 to life,” said Laurie Pressman, vice president of the Pantone Color Institute. “The holistic view of travel and community – on promoting a feeling of connecting to nature and each other no matter where we go – speaks to the spirit of Greenery and has changed the way we explore and experience cities internationally.”
The ‘Outside In’ house is at 4 Dingley Place, Clerkenwell. To book an overnight stay, visit https://www.airbnb.co.uk/rooms/16908431. All proceeds from the overnight stay will be donated to the American Institute of Graphic Arts.