K+BB Collective | The Designers' Corner

Mar 18 2014

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Faux Real: Digital image printing comes of age

When I was a girl growing up in the 60s, DIY wood paneling was all the rage for creating a quick new look at home. I remember my father paneling a kitchen in a version of ‘pickled’ oak, 4×8 sheets of it nailed over old wallpaper. My mom added her decorating touches to it with a black and white checkerboard vinyl floor and finished it off with a duet of appliances in avocado green. So chic!

So that was my initiation into faux wood, followed by the ubiquitous “walnut” desks and TV stands made of plastic. So suffice it to say, it would take a lot to change this designer’s perspective on anything that mimics real wood, but isn’t. For that matter, my opinion on anything that’s fake, or ‘faux’ as it’s now known, hasn’t been so great.

But that has all changed. Digital printing has opened up a whole new world of possibilities for creating products for the home that are insanely gorgeous – from porcelain tile, countertops, fabrics, wall covering and more. As a designer who’s focused on sustainability, preservation of our natural resources is my top priority. Being able to specify a porcelain floor tile or countertop that looks EXACTLY like stone and saves our planet gets my attention every time.

A couple of years ago I started seeing digitally printed tiles that are pretty amazing. There are some wonderful renditions of concrete floors, wood planking and stone. The beauty of these floors goes well beyond their looks. Virtually maintenance free and made to last, these tiles are a stylish, sustainable choice.

Italian tile company Ceramica Serenissima created this concrete look tile that comes in several sizes and color ways.

Metropolis

                                                                               “Metropolis” by Ceramica Serenissima

Crossville Tile, a Tennessee-based company, has introduced two great lines called Reclamation and Speak Easy.

Digitally printed porcelain tiles with wonderful texture, they’re a fresh take on aged wood with an urban edge. Both Speak Easy and Reclamation are manufactured in the U.S. with Crossville’s EcoCycle manufacturing process and contain a minimum of 4 percent recycled content and is Green Squared certified.

Speak Easy

                                                                                      Speak Easy Sweet Georgia Brown

Reclamation

                                                                                         Reclamation Whiskey Lullaby

When it comes to countertop choices, Formica’s 180 FX line of stone and wood laminates has become a real game-changer. Using digital imagery and creating large-scale formats, you can now create a beautiful surface that’s affordable, and yes, sustainable. The current trend in rare, textured woods was captured by Formica in a pattern called Black Walnut Timber. Taking a cue from the iconic furniture maker George Nakashima, it includes the natural fissures in the wood and even the butterfly joinery detail.

Formica 180 FX

                                                                                             Formica’s Black Walnut Timber

Here’s another of Formica’s 180 FX stone tops in Dolce Vita. It not only has the large-scale look of a slab of granite, but also has the company’s new Ideal Edge detail, which eliminates the tell-tale black line, delivering an even more authentic look. Adding to the beauty of this top is the stainless steel sink by Karran. Yes, you can now have an under-mount sink in a laminate top! The result:  a stunning, high-end look with an affordable price tag.

3420_DolceVita 180fx_Bullnose1

Now you can paper your walls with wood. This realistic wood wallcovering from Walls Republic would look fabulous in a beach house or a country bedroom. Dreamy! Priced at $89 for a 21-in.-wide x 33-ft. bolt, it’s a pretty, affordable way to get a great look without having to hire a carpenter (or cut down a tree!).

Walls Republic

                                                                                      Brushed wood Tuscan R1879

So call if what you will, fake or faux, I love the way this digital world we live in has changed the way we design. If we can create gorgeous interiors while saving our precious natural resources, I’ll take fake over real any day.

This entry was posted on Tuesday, March 18th, 2014 at 3:54 PM and is filed under Bath Design, Creativity, Green, Inspiration, Kitchen Design, Miscellaneous, Products, Sustainable Design, Technology, Trends, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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