K+BB Collective | The Designers' Corner

Sep 26 2012

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For your viewing pleasure: Frigidaire debuts new TV ad

If you haven’t already seen it, keep a lookout for a new Frigidaire TV commercial, the company’s first in decades.

Sure, TV ads are a-plenty and usually provide the opportune moment for checking on food cooking on the stove, grabbing something from the refrigerator or finishing up laundry. But what is interesting about Frigidaire’s ad—at least to me—is that it runs through the company’s 90-year history of product innovations, which include the introduction of the first electric refrigerator in 1918. The nickname “fridge” comes from “The Frigidaire,” which consumers used to refer to their refrigerators.

Other firsts are also mentioned, of course. All lead up to the company’s latest, the Frigidaire Gallery Range with Symmetry Double Ovens. In case you’re wondering (or not), both ovens are each roomy enough to accommodate a 25-pound turkey.

The TV spot is but one part of a larger campaign that includes traditional print advertising, digital media and in-store promotions. Don’t have time to watch TV? Here’s the ad for your viewing pleasure:

Naturally, not completely satisfied with period re-creations, I decided to dig around in YouTube for actual Frigidaire commercials from way back when…and YouTube did not disappoint. Here’s one on the Imperial Range:

This one is about “The Frigidaire” refrigerator, which seems outdated not only for the obvious reasons, but also for its pacing. I have a pet theory that the microwave has made us hyper-conscious of the duration of a minute and thus very impatient, but I digress…

My favorite, however, is this one, which isn’t a product ad but instead presents a vision of the future kitchen courtesy of Frigidaire:

The new Frigidaire commercial began airing this past Monday nationwide on all major networks. The company has been owned by Electrolux since 1986, but you probably already knew that.

This entry was posted on Wednesday, September 26th, 2012 at 12:00 PM and is filed under Inspiration, Products. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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