KBB Collective | The Designers' Corner

Jan 22 2018

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It’s a Colorful Year

When all of the paint companies started announcing their color of the year, the trend was far from obvious. From a moody green to a bold red, the trending colors of the year seem to have only one characteristic in common: none of them fall into the cool neutral category like in recent years.

While we dove into these trends in our January issue, we decided to look back and explore more of the determining factors behind some of these colors and where we can expect to see them this year.

Benjamin Moore’s Caliente AF-290

The Shade: Caliente AF-290 is a vibrant, charismatic shade of red.

The Reasoning: The team selecting the color of the year brought together images and other color examples that covered a range of destinations, industries and experiences. For instance, one team member attended several events where red was a key color, while another person looked at how red is being used in interior design and in the auto industry and as a visual storyteller in art and retail. 

Where to Use It: This color can be used in a mid-century modern design for a bold, abstract stroke or in a modern farmhouse project for crisp, red detailing. Red could also give a beach house an unexpected touch of color.

Dunn-Edwards’ The Green Hour

The Shade: The Green Hour is a mysterious blue-green with a gray undertone.

The Reasoning: Darker colors and green are trending as the culture grows more interested in the environment and in health. The Green Hour provides a complex and moody mix of grayed green-blue. This color is also reminiscent of twilight, which around the turn of the century was called The Green Hour (l’heure verte) in France, because of the popularity of the green absinthe drink in bars, cafés and bistros.

Where to Use it: The Green Hour painted in a high sheen on kitchen cabinetry would infuse luxury into a space. When it is painted on the walls, accented with industrial accents and pops of white, the tone can also create a loft-like, contemporary space.

Oceanside from Sherwin-Williams

The Shade: Oceanside is a rich, bluish-green, jewel-toned hue.

The Reasoning: Searches on the Sherwin-Williams ColorSnap app, online and social trends and contract and hospitality trend research have revealed a tendency for blue-green colors. This jewel tone reflects the positivity and connection with nature consumers are looking for in their homes.

Where to Use it: This tone is fit for both interior and exterior spaces, like a bedroom accent wall, a new look for a home office or a pop of color on the front door. It goes well with midcentury-modern and can update a home when paired with white marble and copper metallic tones. It also can be mixed with corals and yellows or with other calming shades of blue.

Pantone’s Ultra Violet

The Shade: Ultra Violet is a provocative blue-tinged purple shade.

The Reasoning: This color is meant to be a reflection of the ingenuity, creativity and visionary thinking of this age. With its cultural connections to artists like Prince and Jimi Hendrix and its association with individuality, Ultra Violet symbolizes experimentation and non-conformity.

Where to Use It: Ultra Violet can be used as an accent piece, like for an appliance or accessory. Rooms painted Ultra Violet can be paired with dark-colored woods and leather for a romantic and moody feel. This tone can also be softened by pairing it with other shades in the same color family, like blush, mauve and lilac.

This entry was posted on Monday, January 22nd, 2018 at 3:20 PM and is filed under Creativity, Inspiration. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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