KBB Collective | The Designers' Corner

Apr 09 2010

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“No” makes me go

When you’re going through tough terrain, try accelerating for a change. For example, someone can say to me, “Barry, that was great work—excellent!” and compliment me all day long, but it will never have the same impact as someone saying, “Barry, nice try, but you’ll never make it in this business, and we’re going with someone else for representation.”

It’s not the pat on my back that gets me fired up; it’s the kick in the seat that moves me forward. When you use “No” to make you go, then all the obstacles in the world become a positive opportunity to focus on a more intelligent path toward your goal. I have used the methods below over the years to turn all the setbacks into new and greater opportunities:

1. Question your source.
Who is the person you’re dealing with that’s telling you your idea won’t work? What’s their knowledge and experience in the field you’re pursuing? What makes them think they really know what you’re capable of on the inside? Only you know.

2. Cultivate three or four mentors, wise advisors.
These will be the people with whom you can consult on a given situation. Surround yourself with them to build the strength and enthusiasm you need to continue in rough waters.

3. Get comfortable being uncomfortable.
It is in these uncomfortable spaces where you will experience the most growth.

4. Absorb, adapt and break through.
Changing your strategy based on why the customer is saying “no” can help you gain access to that difficult account and return with a more valuable solution.

5. Detach yourself from the conflict.
When you come back to it, you’ll be in a better frame of mind to decide on the best course of action.

6. Make sure the “no” is where you want to go.
In other words, sometimes it’s time to walk away from a situation that will never end up going anywhere. The person or account might be unqualified and unable to benefit from your product, service or expertise.

Barry Farber

This entry was posted on Friday, April 9th, 2010 at 6:00 AM and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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