Photo imagery tile at Coverings
For the past few years, the European tile industry has been buzzing about how digital inkjet technology has transformed the tile industry. If you were at Cersaie in Italy last year, you would have already seen the new introductions of tile that looks like marble, limestone and wood, but are actually digital printing on porcelain tile.
This year at Coverings in Florida, the photo imagery tile was on display in full force.
While we in North America may prefer to specify natural products, Europeans are facing a short supply and are very conscious of cradle-to-grave sustainability.
For those of us in the kitchen and bath industry, this will provide some really strong applications for us. How many of us have directed a busy young family away from wood in the kitchen or marble in a child’s bathroom because of the maintenance and wearing issues? With digital imagery on porcelain, we’ll now have the option of the look with the durability and easy care of porcelain.
Here are some of the examples I saw at Coverings:
Until next time,
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