As I sit here at LaGuardia airport with what seems like all of humanity at the gate as well as inside the airport I think about sharing my purpose for this trip. I am attending a training seminar for Jenn-Air appliances in Atlanta.
I’ve attended other training seminars this year and attend various industry events, both locally and long distance. I also attend KBIS every year and interior design shows in my area. I pay attention to the High Point and Las Vegas interior design markets trends, read design blogs and generally try to keep continually updated on what the pulse is in the design world and in society at large. I also watch CNBC on occasion, which is often very revealing in regard to what is happening with our domestic and global economies.
I have never understood those who say they do not need or wish to go to KBIS, as one “show” example. I’ve been in this industry for 22 years and I know that—with as much experience as I have—I will, without a doubt, learn something of value. In fact, I learn quite a few things of value at every visit to every show and seminar.
Having the latest information and knowledge of current appliance technology, brushing up on venting via a seminar and just walking the aisles in search of connecting dots to spot trends keep me up to date and ever learning. “In this economy,” a phrase we often hear, it is more important than ever to prove our relevance as knowledgeable designers in today’s kitchen and bath marketplace.
Continually learning about our industry’s ever-changing marketplace developments positions a designer head and shoulders above the competition, and spreading the word to our clients about attendance and participation in industry events is the thing to do. When it is time for the client to compare one designer to another, I, for one, believe that a client’s perception of a designer’s up-to-date knowledge on what’s happening in our industry is an important piece to the decision process.
This entry was posted on Wednesday, March 24th, 2010 at 7:00 AM and is filed under Business, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.