Small luxuries are back
The study focused on the shifting definition of what is essential for consumers and what is discretionary as the economy improves.
In addition to little splurges, consumers are showing an increasing desire for simplicity. I think this is good news for Designers who have been excluded in recent years from remodeling due to Big Box stores pushing DIY retail. This led to much anguish for homeowners as recently discussed by Nick (@cupboards) on his blog Cupboards Online.
Consumers are starting to put a value on their own time again and this will lead them to look for designers they can trust.
If this weren’t true, Ace Hardware wouldn’t be running new ads themed “Get back your weekend.” It’s no wonder they rank higher in customer satisfaction than both Lowes and Home Depot.
This entry was posted on Friday, March 18th, 2011 at 6:00 AM and is filed under Inspiration, Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.