KBB Collective | The Designers' Corner

Nov 10 2011

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Social Networking Fatigue

Social Networking fatigue
Do you suffer from social networking fatigue? I know I do.

For many, the fatigue comes from doing all the work of posting content and thinking up new content only to see no results.

If you feel like you’ve been posting the same thing over and over again on Facebook, Twitter or Linkedin, you are probably not alone. I’m sure many readers feel that too much content is rehashed and repackaged.

Is your content boring?
Print out your last 20 posts and after a while take a look at them from a reader’s point of view. Are they dull? Do you say the same thing too many times? Fortunately, this problem can be fixed fairly easily.

Too many platforms?
Do you rush to join the newest social networking site only to lose track of who is in your network? If you don’t know who is in your network then how do you know what they want from you?

One-sided engagement?
Do you neglect to reply to comments other leave you? Do you post weak comments on other blogs and fan pages just to leave a link to your page? If you are not interesting, people will not click through.

I’d love to know if you are experiencing any social media fatigue and why you think that is. Leave a comment so I can know someone read this post and feel a little happier on the inside.

I’ll even post a few more questions to get the conversation started:

Do you think marketing contributes to the fatigue or does it feed your growing appetite for information?

Do you enjoy hearing from companies and brands you are a fan of? Are you dropping brands because they are cluttering your information stream?

Ann Porter

This entry was posted on Thursday, November 10th, 2011 at 6:00 AM and is filed under Bath Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


  1.  Paul_Anater |

    You know, I don’t feel social networking fatigue so much as I do Twitter fatigue. I make it a point to keep a low profile when new social networking platforms come out and I wait to see if they’re going to gel and be around for the long term.

    Second only to my blog, Twitter absorbs the bulk of my networking energy and my experiences with it over the years have been overwhelmingly positive and more rewarding than I have words to describe.

    However, I’ve found over time that Twitter demands as much as it rewards and there are times when the last thing in the world I want to do is feed it one more second of my time. I can be the most active Twitter user you’ve ever seen when I’m on a roll. But I can’t keep it up for long periods of time. Every couple of months I take a week off completely and then ease myself back into it.

    I’m sure I’m not the only one who feels this way.

    My blog on the other hand feels like “me” time. That’s kind of absurd when I stop to remember that it too is a public forum. But when I’m writing a post, it’s just me, my thoughts and my laptop. I guess it’s a symptom of the times or just from being so plugged in all the time but my blog always feels like a refuge.

    I fantasize all the time about deleting my Facebook, LinkedIn and Twitter accounts although I can’t really see that happening. One thing I never imagine leaving behind is my blog.

    Excuse my long-winded response but you really hit something in this post Ann, thanks.

  2.  Saxon Henry |

    I think this question is going to grow in importance as we move forward in time because we will be dealing with the bombardment of even more platforms launching, Ann, so I think your post is an important one for people to consider. It’s as Rufus (@dogwalkblog) said the other day, we’ve created a DIY media and it’s coming back to haunt us big-time. I agree with Paul, who I admire greatly on all social media channels, as I often fantasize about deleting everything but then I think about the work that has gone into everything, and I take a deep breath and simply reengage!!!

  3.  Paul Sampson |

    YES. Having worked like crazy to gain a “presence”, then having the SM platforms constantly changing their formats – Google wiped out my blog site with one of their updates. Now we need to be fresh every day to tickle their new SEO algorithim. Yeah I’m beat, so back to the tried and true, face to face with potential clients. This is a viable alternative for us as we cater to trade professionals in our local market and frankly the San Diego presence on SM is pretty weak. So I’m going old school on my marketing. I haven’t any results from the past year of effort in Social Media and that’s time I’ll never get back. I enjoyed writing my blog and I may keep that up more for my self but the rest of it, no, I’m done.

  4.  Nora DePalma |

    Great post, Ann! I hope you get more feedback on how K+BB readers feel about companies and brands in our industry and their social communications. I’m starting to think that blog interaction may be more valuable than the arms race to get more Facebook and Twitter fans.

    So, Paul, I guess I’m saying I agree with you. Although I must say I’ve been getting more out of Twitter after I stopped worrying so much about metrics, followers and Klout and started using it more for learning and networking. (My Klout score subsequently sunk like a rock, while my learning soared–lesson learned!)

  5.  Sarah (ClarityK) |

    Yes yes yes Ann – I love the connections, but it would be all too easy for just keeping up to become another full time job. I definitely just need to disconnect at times. My fantasy is to vanish from facebook – though I can’t see it happening in reality.

  6.  Roberta |

    I agree with Paul, sometimes keeping up with all the different Social Media is exhausting and leaves little time for the other aspects of the business – including the design work! However the flip side is new industry contacts and friendships and when everything is “clicking” new inspiration.

    Ann, when you say “marketing” are you referring to venders marketing to us through Social Media? All social media is marketing in one way or another. Personally I look for links to helpful information or events. Social Media can provide wonderful “continuing education” , however the overt: “Click here to see my product/service/me me me..” can be a little annoying if it that is all that is coming from a contact.

  7.  Aaron Eden |

    Ann, your questions got me thinking just how tired I am with all the constant updates you have to do on a day-to-day basis… Yet, I’ve got my own cure for it and I’d say what helped me is automating non-productive tasks like news sharing, so I get to save time which I use to engage my peers in real conversation. For example, now, I got more time participating in real-time chats related to my industry on Twitter. But, I love your idea of printing my my last 20 posts– in fact, I’ll give it a shot and share the copies to my friends to see how they feel about it. Thanks!

  8.  Ann Porter |

    I am loving this discussion. Thanks, all!

    For “Marketing” contributing to fatigue I am thinking more about the large companies with ghost Tweets and mass product product pitches that not actually engaging you as the consumer/reader.

  9.  Todd Vendituoli |

    Ann- I agree that at times it can be overwhelming. My method is to take it in stride. I, like many others, use Twitter, FaceBook, Google+, my blog and a slew of other things and I try to spread it out. Sometimes that’s not easy and I sometimes find myself with 12 tabs open on my computer and jumping one to another but for the most part it doesn’t bother me.I, too, have wondered what if I just stopped. Shut down all my accounts but the reality is- I enjoy it and if I didn’t I would stop. It’s pretty much that simple for me.

    Tiring at times- yes indeed- but there are great amounts of new information and learning that I have gained and so many friends from around the globe.
    And if it does get overwhelming- I shut down the computer and go for a walk and just take a break. It will be there when I get back.