KBB Collective | The Designers' Corner

Oct 25 2013

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The New Face of Luxury

The New Face of Luxury

There is a difference between writing and hearing about innovative products and actually experiencing them. At the Kohler Editors Conference last week, I had a first-hand look at the glamour and invention behind some of these luxury kitchen and bathroom amenities.


My shower in the American Club Resort

As this was my first press conference and my first time to Wisconsin, I had little experience to draw on. I certainly did not expect to pull up to a historic hotel in a tiny, picturesque town and unlock the door to a gorgeous suite with an even more beautiful bathroom. Glass, above-counter Briolette vessels hovered above a dark, open-face vanity. Adjacent was a large, rather intimidating looking tub that I knew would get good use from me. And lastly, I found myself staring agog at the shower, which sported five different sprays, including a rainhead, which I had never actually used before.

Still overcome with glee, I used the spare hours I had the first afternoon to explore the town of Kohler.

Created in 1912 by the company, the little town looked like a live version of Monopoly complete with perfect lawns, a picturesque police and fire station and of


The Village of Kohler

course, the massive and historic Kohler factory.

On our three-hour walking tour of the factory, I learned more than I could take in but took away a few key understandings. The factory, housed in several buildings, creates Kohler’s products in a systematic, sustainable and artistic manner. Time is of the essence, and there was no standing around for any worker. I saw the both the integration of robotic technology, as well as the prevailing usefulness of people.

My favorite part was visiting the Arts/Industry building, where Kohler commissions arts to spend several months creating art using the

materials and equipment Kohler provides. Artists are only then required to donate a piece of art to Kohler by the end of their residency, which I saw evidenced throughout the town. I got to try my own hand at making a ceramic pot, but I’m doubtful Kohler will be taking me on anytime soon.

I got immersed even more in the products I had seen being made at the Kohler Waters Spa. I received a Riverbath and massage, and even as I went into the treatment having no clue what a riverbath was, I wasn’t too surprised to see a much larger, more intricate version of the bathtub in my suite. In the treatment, I was of course instructed to relax and enjoy the various settings in the tub, which included everything from a waterfall, different jets, heating, and colored lights. Instead of sitting calmly in the huge bath, I turned back into my six-year-old self–changing the colors, playing with the jet combinations and seeing how many different things I could make the tub too. It was by far the most fun I’ve ever had taking a bath.

The Kohler Design Center

The Kohler Design Center



This entry was posted on Friday, October 25th, 2013 at 1:59 PM and is filed under Bath Design, Business, Inspiration, Miscellaneous, Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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