Tips for Making a Lasting Impression on Your Clients
In our K+BB Designers Network LinkedIn Group, designers Anne-Marie Harvey, AKBD, and Cathy Osborne discussed this topic: How do you leave a lasting impression on your clients? Do you follow up after a project to see how things are going?
We want to share the discussion with you.
Anne-Marie Harvey, AKBD
I make an effort to get to know my clients and understand their needs and preferences. Rather than trying to “sell” them something, I take more of a consultative approach in attempt to solve a problem.
I also try to keep a positive attitude – even when something goes wrong. These things, I believe, leave a lasting impression. I do follow up with past clients with holiday greetings and supporting any businesses or efforts they endorse whenever possible.
You leave a lasting impression on a client by letting them know that they have left a lasting and positive impression on you. I love Anne-Marie’s comment about supporting their personal efforts. It is really important to make a mental note of things they may have shared casually, such as “That’s not a good day for an appointment. I volunteer on Wednesdays at the Food Bank.” Now you know something that is truly important to your client. You might comment: “That must be really rewarding. I’ll bet you have changed lives.” That brief dialogue can lead to a stronger connection between you and your client.
Remember their kids’ names, greet the cleaning lady. The lasting impression will be that you interacted with them as a whole person, not someone spending X thousands on “The Smith Project.”
Anne-Marie Harvey, AKBD
One of my past clients makes jewelry, so I attended her first show and bought some of her pieces! This couple had spent two years in the Peace Corp in Belize before moving back to the U.S. The wife had mentioned that she fell in love with an exotic wood called Purple Heart, and she loved the color purple. When they decided they wanted a second material for the upper level of their island, I remembered the exotic wood and found a local source. I also found granite that had purple streaks and mineral deposits. It brings me great satisfaction when I can find elements my clients really love!
This entry was posted on Wednesday, June 17th, 2015 at 4:25 PM and is filed under Bath Design, Business, Creativity, Inspiration, Kitchen Design, Marketing, Miscellaneous, Projects. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.