K+BB Collective | The Designers' Corner

Jan 15 2018

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What Design School Didn’t Teach You

Wherever your trade was learned, it is unlikely that it taught you how to handle everything in your chosen field. Such things as difficult clients, marketing struggles and disaster installs are some situations a designer cannot learn in a classroom.

One Modenus Lounge Talk, “Things They Didn’t Teach You in Design School,” at last week’s Kitchen and Bath Industry Show explored just this issue. Panelists included designer Cheryl Kees Clendenon of Pensacola, Fla.-based In Detail Interiors; Leanne Wood, principal of Flying Camel Advertising and PR; and KBB’s managing editor, Erinn Loucks. The panel discussed best ways to get published, how to use social media to your advantage and how to choose the best clients.

Picture Perfect. All three panelists agreed that good-quality photography is one of the best investments a designer can make. Professional photography on their websites and social media platforms can attract potential clients and can be used for pitches to interior design magazines. 

Using Instagram. This is an excellent tool for marketing your brand, however, it should not be mixed with your personal account. Unless it’s design related, save the photos of your kids at the beach for another place. Be sure not to always post other designer’s projects, and use the platform more to showcase your own designs.

Getting Published. Editors love to see new projects! All you need to grab our attention is to send us professional photography and characteristic features that might fit our publication. Designs that include universal features, sustainability, challenges or even unique colors or materials are great to point out. This goes for all trade and consumer publications; think creatively about how to present your projects, and consider what you as a reader would like to see and learn.

Choosing Your Clients. Starting out, it might seem like you should take every client who comes your way. However, knowing you can work well with them can start your career off with a good reputation and an easier project. Know how your personality works with other personalities and what kinds of projects at which you would excel. This will help eliminate problem clients and potential challenges from the outset.

What did you learn at KBIS 2018? Share with us on Facebook or on Twitter @KBBconnect. 

This entry was posted on Monday, January 15th, 2018 at 7:30 PM and is filed under Business, KBIS. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


  1.  Katheryn Cowles |

    NKBA had a list of numerous design magazine editors email. Is this list still available?

  2.  Katheryn Cowles |

    A list of magazine editors would be helpful.

  3.  Erinn Waldo |

    Most magazines list their editors and contact info on their website, or under a media kit. You can find ours here: https://www.kbbonline.com/contact-us